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Difference between revisions of "Ernie Heldman"
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− | '''Earnie Heldman''' was one of [[St. Louis]]' outstanding magicians from 1947 until 1962. | + | '''Earnie Heldman''' was one of [[St. Louis]]' outstanding magicians from early 1947 until 1962. |
− | Prior to World War II, Heldman worked as a part time magician until he was drafted into the army. After the war, he took a sales job, continuing magic as a hobby. | + | Prior to World War II, Heldman worked as a part time magician until he was drafted into the army. After the war, he took a sales job, continuing with magic as a hobby. |
− | In September 1947, an advertising-agency executive saw him perform | + | In September 1947, an advertising-agency executive saw him perform & suggested that he do TV commercial (television was very new at the time). He did a one minute ad for Sunrise Meats in which he produced a string hot dogs out of a newspaper while he talked about Sunrise Meats. This was so successful that it led to a six-month contract doing live one-minute spots doing a different magic trick each time. |
− | Heldman eventually quit his job to perform magic professionally full time. By 1949, the one minute spots had become a live 15-minute magic show called "Parade of Magic", sponsored by Pepsi Cola. It ran until 1962. | + | Heldman eventually quit his job to perform magic professionally full time. By 1949, the one minute spots had become a live 15-minute magic show called [["Parade of Magic"]], sponsored by Pepsi Cola. It ran until 1962. |
− | In 1961, Ernie opened a night club called Psycho House in St. Louis' Gaslight Square which lasted only a few years. | + | In 1961, Ernie opened a night club called [[Psycho House]] in St. Louis' Gaslight Square which lasted only a few years. |
Heldman wrote Linking Ring articles (Television Trickery) about working on early television <ref>Magic as Seen on TV by Bill McIlhany, Magic, January 1999 and Linking Ring July, August Sept. 1949</ref> | Heldman wrote Linking Ring articles (Television Trickery) about working on early television <ref>Magic as Seen on TV by Bill McIlhany, Magic, January 1999 and Linking Ring July, August Sept. 1949</ref> | ||
− | He served as President of [[IBM Ring One]] in St. Louis | + | He served as President of [[IBM Ring One]] in St. Louis & later IBM Ring 27 in New Orleans. He was also one of the founders of the St. Louis [[Midwest Magic Jubilee]].<ref>Obit, Linking Ring, January, 1978</ref> |
== References == | == References == | ||
<references /> | <references /> | ||
− | + | * [[History of magic in St. Louis]] by [[Don Rataj]] 2011 | |
{{DEFAULTSORT:Heldman}} | {{DEFAULTSORT:Heldman}} |
Revision as of 02:57, 4 September 2011
Ernie Heldman | |
Born | Ernest Heldman 1915 |
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Died | November 8, 1977 New Orleans |
Earnie Heldman was one of St. Louis' outstanding magicians from early 1947 until 1962.
Prior to World War II, Heldman worked as a part time magician until he was drafted into the army. After the war, he took a sales job, continuing with magic as a hobby.
In September 1947, an advertising-agency executive saw him perform & suggested that he do TV commercial (television was very new at the time). He did a one minute ad for Sunrise Meats in which he produced a string hot dogs out of a newspaper while he talked about Sunrise Meats. This was so successful that it led to a six-month contract doing live one-minute spots doing a different magic trick each time.
Heldman eventually quit his job to perform magic professionally full time. By 1949, the one minute spots had become a live 15-minute magic show called "Parade of Magic", sponsored by Pepsi Cola. It ran until 1962.
In 1961, Ernie opened a night club called Psycho House in St. Louis' Gaslight Square which lasted only a few years.
Heldman wrote Linking Ring articles (Television Trickery) about working on early television [1]
He served as President of IBM Ring One in St. Louis & later IBM Ring 27 in New Orleans. He was also one of the founders of the St. Louis Midwest Magic Jubilee.[2]