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Floyd Thayer

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Floyd Thayer

Cover of Genii (1942)
BornFloyd Gerald Thayer
July 18, 1877
Jacksonville, Vermont
DiedJuly 29, 1959 (age 82)
Veterans Hospital, Long Beach
Resting placePasadena, California

Floyd G. Thayer (1877-1959) was founder of the Thayer Magic Company that made magical apparatus in the 1920's and 1930's. The Thayer slogan was "Quality Magic".


Moving to California in 1891, Thayer started his Thayer Magic Co. making wands and advertised first in Mahatma as "The Wand of The West". Ellis Stanyon was reported to have been his first customer.[1]

Thayer once sold his higher priced illusions with a "Pay As You Show" Plan. Magicians could send a down payment for the illusion and then pay as the expected high-priced engagements would come rolling using the new Thayer prop. This idea was quickly discontinued.

He was a charter member of Ring 21 in Hollywood.[2]

In 1942, the Larsens purchased Floyd Thayer’s Magic Company. After his retirement, Thayer and his wife Jennie moved to the Larsens' home in Pasadena where they lived until Jennie's death in 1951. He then moved to Long Beach where he lived with cousin until his death.[3]


  1. Thayer Quality Magic by Glenn Gravatt
  3. Cover Genii 1942 September, Vol. 7, no. 1
  • The Linking Ring, Vol. 31, No. 3, May 1951, Floyd and Jennie Thayer by Dell O'Dell, page 21
  • The Linking Ring, Vol. 39, No. 7. September 1959, Floyd 6. Thayer, Quality Craftsman by Mark Bidwell, page 22
  • M-U-M, Vol. 49, No. 4, September 1959, Floyd G. Thayer, page 151
  • M-U-M, Vol. 53, No. 4, September 1963, THAYER THE MAN by John Zweers, page 150
  • M-U-M, Vol. 59, No. 6, November 1969, THE MAGIC MAKER OF THE WEST by Fred Rickard Historian of Assembly No. 22, page 16
  • The Linking Ring, Vol. 64, No. 5 May 1984, Memoirs Of A Magician's Ghost of John Booth, THE SAGA OF FLOYD THAYER AND CARL OWEN, page 55
  • M-U-M, Vol. 92, No. 6, November 2002, Owen Magic Supreme, One Hundred Years of Quality Magic, pages 24-33, 40, 48