Genii, The Conjurors' Magazine is the longest-running independent magazine devoted to magic and magicians in the history of the art. It was founded by William Larsen, Sr. in 1936, and run by his descendents until 1998, when it was sold to The Genii Corporation, headed by well-known magic author Richard Kaufman. Genii is now a 112 to 120 page glossy color monthly and is edited by Richard Kaufman, with associate editor Jim Steinmeyer. The columnists include new additions Guy Hollingworth, Luke Jermay, Eugene Burger, and Harry Lorayne. Continuing columnists include David Acer, Michael Close, Bob Farmer, Jim Swain, Jon Racherbaumer, Jamy Ian Swiss, Eric Mead, David Oliver, David Regal, Danny Orleans, Dustin Stinett, Joe M. Turner and many others. Several times a year the magazine sells a magic dealer the chance to tout their wares on a free DVD, a first in the field of magic. Although mainstream publishing has been selling advertisers DVD 'tip ins' as they are known for many years.