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Looy Simonoff

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Looy Simonoff
BornLewis Joseph Simonoff
June 2, 1928
DiedApril 13, 2011 (age 82)
Sunrise Hospital, Las Vegas, Nevada

Looy Simonoff (1928-2011) was a magical inventor and a Professor Emeritus in the math department at the University of Nevada, Las Vegas.[1]


Some of his popular magic inventions include the Flippant card color-change, Hamman ESP, and the Sooperman levitation. His work in magic can be seen in Apocalypse, Antinomy, Channel One, Magic for Dummies, and regularly in works by Harry Lorayne, Alan Ackerman, and Paul Harris. One of his popular effect Earth Shoes from the Paul Harris books Art of Astonishment has been performed by Mac King.

If you had ever asked him how he is doing, he would give you his signature "Terrible, Terrible".

Simonoff donated his Jimmy Grippo collection to the Conjuring Arts Research Center in New York.


  1. Genii Magazine, Vol. 74, No. 6, June 2011, In Memoriam, Lewis "Looy" Joseph Simonoff 1928-2011, by Allan Ackerman, by Paul Harris, page 11
  • M-U-M, Vol. 99, No. 6, November 2009, CLOSE FRIENDS, Looy Simonoff, by Michael Close, page 64
  • The Linking Ring, Vol. 91, No. 6, June 2011, BROKEN WAND, Looy Simonoff, page 110
  • Harry Lorayne’s Best of Friends Volume I (1982, 2001), Looy Simonoff, page 359