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Magic, Inc.

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Magic, Inc. is a magic shop located in Chicago, Illinois. It is one of the oldest, having been in business since 1926. It is the successor to the Ireland Magic Company created by Laurie Ireland.[1]

After Ireland's death in 1954, the business was taken over and managed by Jay Marshall, who later married Ireland’s widow, Frances Ireland. The shop moved to its current location on Lincoln Avenue in 1963, and was renamed "Magic, Inc."

After Marshall died in 2005, his son Sandy Marshall took over and now manages the business, which was still open in 2015.[2]


  1. Map of Chicago Magic Locations, Magic, Inc. Accesssed 2015-07-20
  2. Sophia Coleman - "Magic and Mystery, Chicago’s History", Jan. 23,2012 Accessed 2015-07-20